Cruelty-Free & Vegan
100% cruelty-free & not tested on animals
100% Vegan, always have been & always will be
Natural & Recyclable
Minimum of 97% natural ingredients for all products
Continuously working for a more sustainable future
PETA-Approved Vegan
A way of recognising progressive compassionate businesses – and helping ethical consumers identify where to shop with confidence, safe in the knowledge that they’re not supporting the exploitation of animals.