About White Rabbit

White Rabbit is a team of silly beauty nerds!

We wanted to create fun beauty products that we can relate- simple, clean, and something that does what it says.

Let us introduce you to our first obsession, Naked Cotton, a cotton pad made to one up the entire skincare game. Naked Cotton can be used for cleansing, toning, mask treatment, you name it!

We, A+ beauty nerds, have taken it upon ourselves to notice what is being ignored and

recreate those beauty tools in a much better quality to ensure simplicity and enhance effectiveness. We keep things simple, clean, and never complicated.

Our Commitment

Innovation

One of the many good things about us nerds is we are committed, dedicated, ambitious, and ever-evolving. We are on a quest to continue to create principal beauty products of high quality in order to provide the best, most efficient solution for your skin.

Ethical Production

We believe in reducing all negative environmental impacts that are at our reach. Our White Rabbit name was inspired by the cruelty-free mark as we are utterly against testing on animals.

Simplicity

Skincare routines can get very complicated and extremely expensive. We believe that if the tools are great, you don’t need too many. That is why we are committed to developing the usually overlooked basic beauty items and make sure those fundamental products are the best they can be.

Package Design Renewal

Our new look is not only easy on the eyes but the durable package makes it easy to keep the cotton pads secure and clean throughout use.

* You may receive either package while we transition since Jan 2021