What we do outside the cup is as important as what goes in it. We are driven by the will to offer you outstanding sustainable coffee, from origin to cup. This desire to take you further motivates us to select and roast our coffee beans with the greatest care. Sustainable coffee starts with a cleaner supply of green coffee beans and less reliance on fossil fuels at every stage of processing. Let's make a difference together, one cup at a time. At William Coffee, we are convinced that your coffee can make a difference, as much for you as for the coffee producers. Organic coffee ensures better long-term health for the farmer and his family, while fair trade coffee allows producers and their communities to thrive. Choosing organic or fair trade coffee is better for you AND the communities in which it is grown! This is one more step towards sustainable agriculture and the sustainability of the coffee trade. We have created 4 taste tags to help you make the right choice and find the perfect match. These profiles are identified on the front of the bags. Each of our coffee is classified according to a profile: light, medium, dark, and espresso. It will therefore be easier for you to make a choice according to your personal taste.4 CORPOSO - DARK ROAST: This bold coffee packs quite a punch! Roasted for a longer period, this coffees will surprise you with its wild and earthy taste, enhanced with aromas of caramel, dark chocolate and dry-roasted nuts. With little acidity and a good mouthfeel, this coffee is very dark in colour. Start your day with a kick!. 3 LA CREMA - MEDIUM ROAST: Looking for the perfect balance? This medium roast coffee will know just how to tempt you! With its comforting aromas of nuts, chocolate, and dried fruits, it offers harmony between acidity and bitterness. Discover fits wide range of aromas and textures!. 2 ITALIANO ESPRESSO - LIGHT-MEDIUM ROAST: Here comes an Italian espresso of the purest tradition! Italiano is a light-medium espresso and is the result of a cleverly calculated blend of premium Arabica Robusta organic and fairtrade certified coffee beans. It delivers a beautiful golden crema and a well-balanced taste. With its smooth and creamy texture, there's no doubt it will appeal to everyone, from the neophyte to the connoisseur. 1 COLOMBIAN - LIGHT-MEDIUM ROAST: Don't we all deserve a smooth, gentle wake-up? With its floral and fruity aromas, this velvety light-medium coffee roast unveils a truly delicate profile. Slowly roasted to obtain the perfect brown color, it allows you to fully enjoy the unique flavors of its origins. PROUDLY CANADIAN: Roasted in the Eastern Townships of Quebec, William coffee focusses on producing organic and fairtrade coffees accessible to everyone. Innovation, sustainability, and social responsibility are at the heart of our daily concerns. It's also our way of assuming our share of responsibility to ensure we can enjoy coffee for many years ahead. ALWAYS ORGANIC SUSTAINABLY SOURCED: William Coffees are fully certified organic and fair trade to support coffee agriculture and are sustainably sourced. Simply put, we want our coffee to make our consumers feel good about their choice knowing it will have a positive impact on coffee communities, and our environment. IDEAL BREW METHODS: Pour over, Filter and Drip type brewing methods will bring out the most flavor from the coffee's origins and yet its roast profile gives it the versatility to pour a great espresso, in either manual or automatic brewers. Enjoy a gracefully scented cup and treat yourself to a quiet moment before starting your day!. 100 ARABICA GROUND COFFEE: Elevate your at-home coffee experience with this Discovery selection of 4 regular filter grind coffee ready to use for a smooth, fresh, and flavorful cup. Protect your coffee in our perfectly portioned flat bottom resealable bag with a convenient zip closure and a valve for longer lasting freshness.
