Translucent and Brilliant Red: Adding a hint of the YAMASA’s brilliant red color often completes a dish. The clear and translucent YAMASA red would add richness to the original color of the food and its vividness stands out when compared to dishes using others.

Rich Aroma: Another aspect of the YAMASA’s quality that makes our brand stands out is the rich aroma that is mouthwatering and mellow. It creates the rare, delicate fragrances that are attractive to many who love YAMASA.

Taste: One of the key components of soy sauce taste is “UMAMI,” one of the five flavors invented by the Japanese. It makes foods delicious and flavorful. But it is important in cooking that UMAMI should not stand out by itself. YAMASA’s soy sauce enhances the original flavor of the food and creates a perfect balance and will not interfere with it. We believe this is YAMASA’s taste and its quality.