How did we get our start?
Elite triathlete and World Championship winner, James Lock, founded ZONE3 at Loughborough University in 2006; fuelled by his obsession with performance and gaining the competitive advantage.
What makes our products unique?
Our athlete-centric design process and commitment to the grassroots has resulted in athletes of all abilities being able to achieve higher levels of athletic performance and enjoyment within the sport.
Why do we love what we do?
We understand what it takes to be your best and the sacrifices and efforts which are made to take part in the sport we love.