ACUREs Hair care collection is performance driven and free from parabens, sulfates and animal testing. OUR STORY: We are skin & hair wellness enthusiasts who believe in the power of purity to uplift the way you feel. We want to see every action you take lead to a stronger, healthier, more vibrant you that is ready to kick ass and take names. INGREDIENTS: We source the highest quality ingredients for your skin. No parabens, sulfates, formaldehyde, paraffin, mineral oil or animal testing allowed! SUPER POSITIVE EFFECT: Our products always uplift, for skin & hair that performs at its absolute best and a planet that flourishes. THOUGHTFUL INGENUITY: We mix together the perfect combination of super nutrients for powerful products. SHEER PASSION: We are on a mission to steer people toward better for you and accessible skin care & hair care that will allow them to shine their brightest. OUR MISSION is to take skin & hair from blah to brilliant by boosting their performance with powerful combination of amazing ingredients.