All-Natural Ingredients - Certified organic and vegan, it's free of all detergents, preservatives, fragrance, and dyes to ensure minimal irritation, prevent inflammation, stop itching, and cure dryness. The natural scents of our raw ingredients are retained and aren't masked with any scents or additives to ensure the purity and ease of use for your scalp. Promoting Growth - Our special formula is made to boost hair regrowth. Rosemary Oil is included for naturally stimulating blood circulation in the scalp that will help encourage more hair growth. Deep Conditioning - The shampoo will smoothen out your hair follicles and seal in moisture, leaving you with softer, shinier, and healthier hair. Relish in Relief - When undergoing chemotherapy and radiation treatments, you may be experiencing dryness and itchiness. The aloe vera incorporated into our shampoo will help to soothe and calm your scalp, preventing you from encountering further irritation. Made with Patients in Mind - Alra's Mild Shampoo is guaranteed sulfate and paraben-free for the best ultimate hair hydration and scalp nourishment for cancer patients currently undergoing treatment. Gently cleanse impurities, while strengthening your hair.