Need a little more definition and body in your naturally wavy or curly hair? ATTITUDE’s Curl Amplifying Shampoo gently cleanses and moisturizes your hair and scalp, all while adding structure and bounce to your curls. Made of plant-based and mineral ingredients, this chemical-free shampoo softens and hydrates the hair and gives body to loose curls. Packed with natural ingredients like coconut oil and chamomile extracts, it is EWG VERIFIED and certified by both ECOLOGO and PETA.

EWG VERIFIED: Our shampoo has the highest rating in the EWG’s Skin Deep database, which means it’s free from ingredients of concern and meets the highest standards for your health. HYPOALLERGENIC: This shampoo was thoroughly laboratory tested to make sure it is gentle on everyone. EFFICIENT NATURAL ALTERNATIVE: Made with only the best plant-based and mineral ingredients, our formula is both efficient and natural so you get the best of both worlds; it is also Paraben-free, Silicone-free, PEG-free and Formaldehyde-free. LOVELY NATURAL SCENT: Our curl defining shampoo naturally smells like peach and vanilla, a yummy aroma you’ll love. GOODBYE UNDEFINED CURLS, HELLO BEAUTIFUL BOUNCY HAIR: Loaded with coconut oil and chamomile extracts, our curl enhancing shampoo is moisturizing, softening, nourishing and soothing, leaving your wavy or curly hair (types 2a, 2b, 2c, 3a, 3b, 3c) defined and healthy; for even better results, use with ATTITUDE’s Curl Amplifying Conditioner.