Is it time to hit the beach? A cruise? Or do you want to just look (and feel) more confident?

Now you can kick pale, pasty skin to the curb and greet the world with unshakeable confidence. When you’re rocking a safe, natural tan, you’ll face life with the certainty that comes from knowing you look your best.

Take a look at what other discerning tanning enthusiasts have to say. With over 3,500 rave reviews, we’re pretty sure we’re doing something right! So don’t wait any longer to add us to your cart and say “adios” to that ghostly skin.

Want that sun-kissed glow but don’t want to spend hours baking in the sun? Our natural self tanner is the solution you’re looking for! You’ll get the beautiful, healthy tan you want without exposing your skin to harsh UV rays or the potentially dangerous chemicals used in conventional self tanners.

Beauty by Earth's Self Tanner is a great alternative to baking in the sun, hitting up tanning beds or getting a spray tan. No need for early signs of aging, sun spots, wrinkles or inhaling a mouthful of chemicals at your local tanning salon.

Start with a single application. If you want to go darker, simply reapply the next day. This buildable sunless tanning lotion will help you achieve just the right color for you.

Ingredients like organic shea butter, organic green tea extract, and organic coconut oil care for your skin while supporting a streak-free sunless tan. Add color one application at a time to build a glow that will make everyone wonder when you had time to take a tropical vacation.