DEVELOPED BY DENTISTS – Billion Dollar Smile is a leading UK oral care brand dedicated to delivering everyone premium teeth whitening and million-dollar smiles. Scientifically proven, their innovative formulas deliver whiter and healthier smiles by harnessing the power of natural ingredients which are cruelty-free and vegan-friendly. Developing nature-based alternatives without Peroxide and other added nasties, the brand maintains its ethos to be mindful of the planet. RECHARGEABLE LED LIGHT FOR FAST RESULTS - Enhance your whitening process with the Billion Dollar Smile Kit's dual-action rechargeable LED light also included. The Blue LED light accelerates whitening, helping you achieve your desired results faster, whilst the Red LED light fights bacteria, promoting better oral health, meaning you can enjoy the benefits of this innovative technology over and over again when combined with our top up Ultimate Purple Teeth Whitening Gel for led light treatments. INSTANT BRIGHTENING & ENAMEL CARE – Billion Dollar Smile's formula goes beyond whitening with added deep purple pigments included to instantly conceal yellow tones on the tooth surface to reveal a brighter appearance. Additionally, remineralising Hydroxyapatite and desensitising Potassium Citrate provide extra care for your enamel, ensuring a healthier smile alongside your whitening journey, with the main whitening ingredient PAP shown not to cause added teeth sensitivity. ADVANCED WHITENING TECHNOLOGY – The Billion Dollar Smile purple whitening kit incorporates the highest concentration of the latest developments in whitening technology. With oxidising whitener PAP, clinically proven to deliver strong teeth whitening and safe results than conventional Peroxide, you can trust that you're using a cutting-edge solution for a brighter smile, so say goodbye to sensitivity, gum irritation, and sores, and embrace a more comfortable whitening experience. PEROXIDE FREE TEETH WHITENING - Experience dazzling whitening and brightening results up to 10 shades lighter without the use of Peroxide. Billion Dollar Smile Teeth Whitening Kit offers a safe and effective alternative, allowing you to achieve a radiant smile in the comfort of your home delivered by purple brightening pigments, non-peroxide PAP whitener and dual action rechargeable 32 LED light. A 6-day treatment is included with our Top Up Gel refills available so the kit can be reused.