Doing our part - Black Jewell supports the essential role of native pollinators through our growing practices, planting pollinator plots, and contributing to pollinator advocacy groups. Grown in the USA - Our kernels are grown on Family Farms in fertile USA Midwestern soil with fresh air and pure water. 100% natural better for you popcorn - Our popcorn is non-GMO verified, provides protective antioxidants and is whole grain, gluten-free, and cholesterol free. Hulless popcorn - Black Jewell popcorns have no hulls because of the smaller kernels, making them more tender and better to snack on. No pesky popcorn hulls get stuck in your teeth. It's easier to digest and tastes delicious. It's the more pleasant popcorn snacking experience. Kernels that pop white - Black Jewell kernels are popped into bright white, fresh, crispy, ready to eat popcorn that has a richer taste than regular popcorn. Our popcorn pops smaller and tastier making it The Better Popcorn.