ABOUT THE PRODUCT - BRITE Blue Instant Colour is a Semi-Permanent, ultra-hydrating hair colour that transforms your hair into a vibrant blue. The moisturizing formula conditions as it colours, leaving your hair silky smooth. Our Instant Colour system locks in vibrancy so you get bolder, more beautiful results that last up to 30 washes. Suitable for all hair types and textures. Colour results will vary based on starting hair shade. WHY YOU NEED IT - BRITE Instant Colour is a semi-permanent direct dye, so it does not develop like a permanent hair colour; What you see is what you get, with colour that lasts for 5–30 washes, with a gradual, even fade; You can mix with other BRITE Semi-Permanent Colours to create your own custom shade or mix with conditioner to create lighter pastel colours; Ideal for light (white) blonde or pre-lightened hair; PETA certified, vegan, and cruelty-free. HOW TO USE - Shampoo and dry your hair; No need for conditioner; Pop on some gloves, put petroleum jelly on your hairline and cover your clothes; Use a brush or your hands to apply Instant Colour onto your hair; Massage it into your hair for flawless even coverage; Check colour after 10-15 minutes; You can leave the dye on longer for a more vibrant result without damaging your hair; The longer you leave it on, the longer the colour tends to last after; Rinse clean once desired colour is achieved. CAREFULLY FORMULATED - This vegan, cruelty-free semi-permanent hair dye delivers long-lasting colour while conditioning your hair from root to tip; Our Instant Colour formulas have been consciously crafted to combine fun, vibrant results with gentle, nourishing ingredients; Free of parabens, ammonia, bleach, and developers. ABOUT THE BRAND - BRITE is a sustainable brand focused on ethical and healthy hair care for those that like to be creative, have fun and love our world. Our ammonia-free formulas allow you to achieve and maintain gorgeous head-turning hair colours at home. We care about the environment and take care in our manufacturing processes to minimise our environmental impact. We never on test our products on animals, we are PETA certified, and all of our products are vegan.

Suitable for all hair types and textures; Will provide the most vibrant results on blonde or lightened hair. CAREFULLY FORMULATED - This vegan, cruelty-free semi-permanent hair dye delivers long-lasting colour while conditioning your hair from root to tip; Our Instant Colour formulas have been consciously crafted to combine fun, vibrant results with gentle, nourishing ingredients; Free of parabens, ammonia, bleach, and developers. HOW TO USE - Shampoo and dry your hair; No need for conditioner; Pop on some gloves, put petroleum jelly on your hairline and cover your clothes; Use a brush or your hands to apply Instant Colour onto your hair; Massage it into your hair for flawless even coverage; Check colour after 10-15 minutes; You can leave the dye on longer for a more vibrant result without damaging your hair; The longer you leave it on, the longer the colour tends to last after; Rinse clean once desired colour is achieved. WHY YOU NEED IT - BRITE Instant Colour is a semi-permanent direct dye, so it does not develop like a permanent hair colour; What you see is what you get, with colour that lasts for 5–30 washes, with a gradual, even fade; You can mix with other BRITE Semi-Permanent Colours to create your own custom shade or mix with conditioner to create lighter pastel colours; Ideal for light (white) blonde or pre-lightened hair; PETA certified, vegan, and cruelty-free. ABOUT THE PRODUCT - BRITE Blue Instant Colour is a Semi-Permanent, ultra-hydrating hair colour that transforms your hair into a vibrant blue; The moisturizing formula conditions as it colours, leaving your hair silky smooth; Our Instant Colour system locks in vibrancy so you get bolder, more beautiful results that last up to 30 washes; Suitable for all hair types and textures; Colour results will vary based on starting hair shade.