Our story
How we got our start
We were involved in the development of Lash conditioning products that started back in 2008. We were so intrigued by what our customers were telling us that we decided we needed to focus on the entire eye area and the Chella Brow & Eye Collection was born and brought to market in 2011.
What makes our product unique
A driving principle is Great Products & Performance with color shades for everyone. Our 4.8 of 5 Star Rating shows that we deliver on that promise. Just as important is they must be Cruelty Free, Vegan, Paraben Free, Gluten Free & Recyclable. These are our core beliefs of clean beauty.
Why we love what we do
We're all about supporting your most beautiful self, and we've seen how our products transform the way women feel. We love hearing from our Chella Bellas about their moments of intention and transformation. We support your journey to a more beautiful you, inside and out!