Color Wow CEO, Gail Federici, + Chief Chemist, Dr. Joe Cincotta, Ph.D. created the first EVER range of products designed to tame + treat frizzy hair. Working together for decades and winning over 70 beauty awards for innovation, this unparalleled team has now taken frizz technology to a heretofore impossible level.

"For me, One-Minute Transformation is a game-changer. It instantly eliminates frizz, moisturizes the hair, and my favorite part is you don't have to add heat. In under one minute, I can instantly transform frizz, unruly hair and give it this beautifully polished finish."

A little goes a long way with this non-greasy anti-frizz cream. Simply pull a coin-size amount through unruly, frizzy spots to reveal silky, smooth hair in just 1 minute! Got a little extra time. Wrap around a brush and hit with blow dryer heat for an even more polished finish.