Dennis Gross, MD, is a board-certified dermatologist and dermatological surgeon who has been in practice for 25+ years. He is well-known for his expertise in skin health as well as his approach to creating and maintaining the most natural-looking skin utilizing state-of-the-art cosmetic treatments and dermatologic technology. WHAT's NEW: Improved hydration & collagen-building capabilities. Improved reduction of crepiness. Additional efficacious, botanical ingredients paired with retinol, when combined become the Phyto-Retinol Blend . Stronger clinical proof, tested across Fitzpatrick Skin Types 1-6. HOW TO USE IT: For AM or PM use. Apply 1/2 pump for both eyes, tapping gently around entire eye area including lids, crow’s feet, and elevens. WHAT'S IN IT FOR YOU: Experience a visibly lifted, smoother, and more supple eye area. Retinol, bakuchiol, rambutan, and ferulic acid work synergistically to help smooth visible lines & wrinkles. PRO Tip: Use as an eye primer before makeup. WHAT IT IS: A fast-absorbing serum featuring Phyto-Retinol Blend, clinically proven to visibly treat the look of aging eyes in 3 ways –firm skin, boost hydration, and reduce the look of wrinkles & crepiness.