OUR STORY: ecoLove is committed to creating the best hair care products for you and your family while combining a love and respect for nature. Organic vegetable fields were our inspiration, while the need for excellent skin-friendly hair & body products were our motivation. VEGAN & CRUELTY FREE: 100% certified vegan and eco-friendly. ecoLove shampoos are not tested on animals. SOFT, NOURISHED & HEALTHY HAIR: Moisturizing shampoo leaves hair feeling super soft and smelling divine. Use with the Purple Collection Conditioner and Hair Mask for best results. GREAT FOR COLORED & VERY DRY HAIR: Unique blend of organic blueberry, grape and lavender extract replenishes, softens and repairs dry and damaged hair and provides a relaxing lavender scent. Organic shampoo for women and men. Perfect for curly hair, wavy hair and straight hair. NATURAL & ORGANIC INGREDIENTS: ecoLove Purple Collection Natural Shampoo is free from SLS, parabens and petrochemicals. 95% nature-derived ingredients (30% organic). Enriched with essential oils, organic herbs & plant extracts and 26 Dead Sea minerals.