OUR STORY: ecoLove is committed to creating the best hair care products for you and your family while combining a love and respect for nature. Organic vegetable fields were our inspiration, while the need for excellent skin-friendly hair & body products were our motivation. VEGAN & CRUELTY FREE: 100% certified vegan and eco-friendly. ecoLove shampoos are not tested on animals. SOFT, SHINY & HEALTHY HAIR: Moisturizing shampoo leaves hair feeling super soft, nourished and smelling divine! Use with our Red Collection Conditioner for best results. BEST FOR NORMAL TO OILY HAIR: Unique blend of organic tomato, beetroot and red pepper extract helps to balance scalp pH level and reduce oil production with a clean, fresh scent. Natural shampoo for women and men, and is suitable for curly hair, wavy hair and straight hair. NATURAL & ORGANIC INGREDIENTS: ecoLove Red Collection Shampoo is free from SLS, parabens and petrochemicals. 95% nature derived ingredients (30% organic). Enriched with essential oils, organic herbs & plant extracts and 26 Dead Sea minerals.