GIOVANNI 2chic Ultra-Sleek Hair Styling Wax adds easy separation to any hair style, offering a flexible yet maximum hold. Look in the Ingredients section for a listing of *USDA certified organic ingredients.GIOVANNI was the first full-range, salon-inspired hair-care brand in natural product stores, and today is the #1 selling Hair Care line in the United States Natural Products Industry. But before there was a brand, there was a pioneer. Arthur Guidotti had a vision and a love for all things hair. He began developing his passion as a hairstylist in Hollywood and Beverly Hills. He worked for a time with hairstylist icon Gene Shacove and was good friends with “the father of hair color,” Al Lapin . By the 1960s, Arthur was maturing his talents and decided to open his own salon, called On Sunset. The salon was a bustling site, on the famous Sunset Strip, and a hit with many Hollywood celebrities, including Lucille Ball . Since 1979 the GIOVANNI Rule of Balance has been our commitment to make each product as pure and as natural as possible without sacrificing exceptional product performance. GIOVANNI is committed to creating only the highest-performance formulations, wrapped in aesthetically beautiful packaging and marketed with extraordinary visuals and graphics.

LAURYL & LAURETH SULFATE FREE: GIOVANNI products do not contain harsh chemicals commonly used in regular beauty products, leaving you with strong, beautiful hair. VEGAN-FRIENDLY & CRUELTY-FREE: GIOVANNI Products use a number of organic ingredients and are Leaping Bunny Certified cruelty free GIOVANNI Products are never tested on animals and come in sophisticated recyclable packaging. COLOR SAFE: GIOVANNI Ultra Sleek Styling Wax is 100% color-safe and nourishes hair with ingredients such as Aloe Vera, Coconut Oil, and Shea Butter without stripping color. DEFINED TEXTURE: Style hair to the max with GIOVANNI Ultra-Sleek Hair Styling Wax Simply piece this styling wax through damp or dry hair and play away to add separation and texture while defining volume and shine. FIRM HOLD: GIOVANNI 2chic Ultra-Sleek Hair Styling Wax adds easy separation to any hair style, offering a flexible yet maximum control and hold.