Every texture is unique.

At Hair Rules, we know that one-size does not fit all, and we’re on a mission to continue to redefine the standards of hair care. Not only do we believe that all textures should be treated equally, but that all textures should be celebrated for their individuality. Here your hair is free to grow long or be cut short, be kinky or straight, or be blonde, brown, red, black, or the entire rainbow. We live in a multi-textural world and we’re dedicated to empowering everyone to break free of the standard conventions of beauty and love their texture.

Who We Are

Hair Rules started as a revolutionary guide to hair care for curly textures, written by Celebrity Stylist and “Texture Guru”, Anthony Dickey in 2003. Following the success of this guide, Dickey started his own line of products with the ultimate goal of helping individuals to embrace their hair’s unique texture.

What We Do

We create products that help define hair’s unique texture and nourish hair from root to tip. We aim to help individuals care for their hair and elevate their self expression. Our products are always sulfate-free, paraben-free, phthalate-free and cruelty-free.

What We Believe

All textures are uniquely beautiful and should be celebrated. We believe this at our very core. We believe all hair should be free.