PREMIUM FOR ALL. Not premium for some. Not premium for those who can afford it. Premium for everyone. Our mission is to create the highest quality products at the most reasonable cost, because we belive every child (and family) deserves the best.

PREMIUM FOR ALL. Not premium for some. Not premium for those who can afford it. Premium for everyone. Our mission is to create the highest quality products at the most reasonable cost, because we belive every child (and family) deserves the best. MADE WITHOUT. Our shampoo & wash is made without sulfates, SLS and SLES, synthetic fragrance, phthalates, parabens, common allergens (gluten, peanut, dairy) and formaldehyde donors. Basically, it's made with the good stuff. HOW TO USE. Splash baby with warm water, give your tiny baby a bubbly massage, rinse, revel in the glow of your squeaky clean cutie and then watch your baby look directly into your eyes and immediately poop all over themselves. Repeat as needed. SOFT LAVENDER SCENT. Our Lavender scent is the real dealio because we use the natural essential oil. It’s the perfect soft and soothing smell (and it's great for stressed parents, too!). HELLO BELLO SHAMPOO & BODY WASH. Made with Jojoba seed oil and a blend of botanical extracts, our soothing formula provides extra gentle cleaning for extra dirty babies.