PRODUCT DESCRIPTION Children’s books cannot seem to agree on the Noises that dogs make. Sometimes it’s “bow Wow. ” other times it’s “Woof” or “art” or “Ruff. ” but really, the only thing your dog will say after eating our grain free, protein-packed Canned food is “oh My dang. This is flipping’ phenomenal. ” FROM THE MANUFACTURER IT'S ALWAYS LOVE FIRST We create only the highest quality products because we love keeping your pets healthy. Our products are formulated to include the optimal combination of complete, whole-food nutrition, and premium ingredients that you and your pets will love. HIGH PROTEIN 5 out of 5 Dogs prefer real meat, which is why real meat is the first ingredient in our canned foods. We never use any meat by-product meals. Ever! Our canned food gives dogs the energy and endurance they need to for their Tuesday afternoon Zumba class. SKIN + COAT Hello, darlings, I am ready for my close-up! Omegas 3 + 6 from superfood ingredients like flaxseeds & fish oils can help enhance a soft coat and encourage healthy skin. Suddenly, we’re just a little studio lighting and a couple of oscillating fans away from a fashion shoot! CARRAGEENAN FREE Our canned foods are always free of the controversial thickening agent that is made from seaweed. GRAIN FREE Sorry, grains, you’re not invited to this party. Grain-free canned food is great because it most closely mimics a dog’s ancestral diet. We left out common allergens like corn, wheat, rice or soy. SERIOUS PET CARE, FUR REAL “I and love and you” knows all about that very special relationship between pets and humans. Our products are formulated to be uncompromising in quality, ingredients AND efficacy. We create only the highest quality products because we LOVE keeping your pets healthy, naturally. Our products are formulated to include the optimal combination of complete, whole-food nutrition, freshness, AND premium ingredients to create products that YOU and your pets will love. About the Startup Describe your product in 3 words. Holistic, Love, Grain Free How did you come up with the idea for this product? It all starts with a name. We know ours is unconventional. We also know it’s the name of a pretty rad album by the Avett Brothers (lighters up, y’all!). But for us, our name symbolizes the incredible bond between a human and a pet. That love and allegiance is a two way street with purrs and wags in between. Pets give us undying devotion, and we give pets the best food, the best love, and the best goofy Halloween costumes. What makes your product special? We’re all about that bond, and we love being a part of it. With the help of holistic veterinarians, our grain free food and treats are formulated to include complete, whole-food nutrition that you and your pets will love. Wholesome? Oh yeah. Premium ingredients? You bet. We’re here for you and your furry friend forever and ever. Every one of our products has been formulated to include the optimal combination of complete, whole-food nutrition, freshness, and premium ingredients your pets will wag over. We create only the highest quality products because we LOVE keeping your pets healthy. What has been the best part of your startup experience? “I and love and you” is a young company, but we’re starting off on the right foot. Paw. Foot? Foot-paw? Sure. The steps we’ve taken are just the start of our trip as we wind our way along the path of sustainability. And for us, green living and being kind to the planet isn’t a destination. It’s a journey. Our corporate HQ in Boulder, CO is 100% wind powered, employees use alternative transportation to get to work, we purchase carbon offsets for all of our travel and we are founding members of the Pet Industry Sustainability Coalition.

Allergy Safe pet food and treats. COMPLETE & BALANCED: serve as a full meal or as a tasty topper to your pup's regular meal. OMEGAS: Flaxseed oil, sunflower oil and fish oils all help to enhance a soft coat and encourage oh-so-soft coat and healthy, radiant skin.Ready some studio lighting and oscillating fans, it’s time for your close-up Ferdinand Fluffy Pants... REAL MEAT IS THE FIRST INGREDIENT: This protein rich wet dog food always has the first ingredient meat or poultry sourced; available in drool worthy flavors like Beef, Chicken, Turkey, Lamb and Venison. NO CARRAGEENAN: Our delicious hearty stews are always free of this thickener. NO FILLERS, ALL LOVE: No by-product meals, wheat, corn, soy, rice, artificial preservatives, flavors, or colors. Nothing weird or scary. ALWAYS GRAIN FREE: No, no, no grains, you’re not invited to this dinner party.We’re serving nutrient-rich pumpkin, cranberries, and spinach instead of grains.