Created with planet and consumers in mind

All materials and ingredients are carefully selected with the nature in mind and combined with a sustainable and great functionality, giving consumers the best of both worlds.

We believe that we all have a common responsibility of taking care of both people and planet.

Oral care without compromise

We know that good oral care is an important part of keeping good health. Jordan has helped people with tailored quality products and encouragement to take care of their teeth for decades.

Therefore we have developed Green Clean, a toothbrush range with extra focus on careful use of resources, without compromising on the quality of your oral care.

Why reclaimed plastics?

Plastic is a fantastic material – used correctly.

The material allows to make safe, hygienic and functional toothbrushes. However; virgin plastic is based on non-renewable sources.

Plastic that is already in the ecosystem should be reused. By using rrecl imed plastics we are using waste instead of virgin natural resources as well as reducing litter

100 % bio-based

The nylon in the filaments of the bristles are made from castor-oil and are 100% bio-based. The castor oil is extracted from the castor oil plant, which is a natural and renewable resource. It can grow well on marginal lands and under a wide range of hostile conditions and will not compete with the agricultural sector that produces food and fibres. The bristles does not contain colorants.

Saving the Planet

By using reclaimed material, we maintain the value of materials for as long as possible, and are part of a circular economy. As such, we minimize waste and resource use, giving products and materials new lives.

For instance, the toothbrush handle is made of reclaimed plastic originating from food containers, and the packaging is made of reclaimed paper fibres from paper-based products.

Sustainability without compromise

The paper container for the Jordan Green Clean material is made from scrap papers from paper industries and unwanted commercial boxes collected by the waste handling industries. By using this paper scrap creatively, it is salveged into something protective and useful.