Just For Men Mustache & Beard hair color brings out the best in your facial hair. It eliminates gray facial hairs for a thicker, fuller look. The fast and easy brush-in gel works in 5 minutes - your gray hair will be gone until it grows back. This ammonia-free formula is made specifically to penetrate and condition coarse facial hair, unlike other hair dyes. Just For Men Mustache and Beard hair color has a creamy formula for easier application and contains biotin, aloe & coconut oil to support hair health. It leaves your facial hair looking well groomed, conditioned and thicker after every application. Can't decide between two shades Try the lighter one first. You can always go darker later. Made in the USA.