Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color. FROM THE MANUFACTURER Having trouble finding the right shade? Questions on how to apply your L'Oreal Paris Hair Color product? Ask a L'Oreal Hair Color Expert. If you have a question about a L'Oreal Paris Hair Color product, talk to one of our L’Oreal Customer Care representatives. Phone: 1-888-768-2914 Monday-Friday, 9:00 AM-5:30PM ET

L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics. Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color. L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème. Fade-Defying Hair Color: Superior Preference hair color kits have been our gold standard in hair dyes since 1973; There are over 50 shades to choose from, so you can find the perfect shade for you, from luminous red to cool ash blond, to deepest black. Superior Preference Permanent Hair Dye Kit: For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine.

GTIN: 071249329238. Best Sellers Rank: See Top 100 in Beauty & Personal Care. Item Form: Gel. Brand: L’Oréal Paris. Product Benefits: Color Protection. Package Information: Box. Color: 5C Cool Medium Brown. International Shipping: This item is not eligible for international shipping. Domestic Shipping: Currently, item can be shipped only within the U.S. and to APO/FPO addresses. For APO/FPO shipments, please check with the manufacturer regarding warranty and support issues. Country of Origin: Mexico. : B0185LCA0I. Manufacturer: L'Oreal Paris. UPC: 071249329238. Item model number: 71249329238. Product Dimensions: 2.26 x 3.5 x 6.25 inches; 8.8 Ounces.