Since 1937, Lundberg Family Farms has been growing wholesome, great-tasting rice while tending to soil, air, water, and wildlife as carefully as our crops. Some people say we're a bit unconventional. But doing things our way—sustainably at every step—allows us to make better food for your table while leaving a better world for the next generation. Grown with earth-preserving practices, our 20+ rice and quinoa varieties are cultivated to maximize the flavor of each tiny grain. Long, short, black, brown, white, red, and blended. Each variety brings something different to the table so you can get creative in the kitchen. Enjoy the whole-grain goodness of Lundberg Organic Red Jasmine Rice. These honÂey-hued grains remain sepÂaÂrate when cooked and fill the kitchen with an irreÂsistible aroÂma (some say it smells like popÂcorn!). PerÂfect for adding warm colÂor, whole grains, and nutÂty flaÂvor to everyÂthing from Thai curÂries to tacos. Hungry for more? Look for other great-tasting side dishes, entrees, snacks, and packaged rice and quinoa varieties from Lundberg Family Farms. Good from the grain up!CULTIVATING A FAMILY TRADITION: For over four generations, the Lundberg family has produced high-quality organic rice products. Our mission is to honor our family farming legacy by nourishing, conserving, & innovating for a healthier world. LEAVE THE LAND BETTER THAN YOU FOUND IT: There’s more to food than flavor. Our focus on organic, non-GMO & diverse grains helps create a food system that doesn't drain our earth’s resources, & that puts meals on your table of the highest quality. GOOD FROM THE GRAIN UP: This product is Non-GMO Project Verified, USDA Certified Organic, gluten-free, 100% whole grain, & Kosher. At Lundberg Family Farms, we strive to make every bite of our grains as healthful as they are delicious. THOUGHTFULLY CRAFTED: The warm color of Red Jasmine Rice will add a gourmet flair to the table. Bring this flair to a beautiful Thai curry or maybe incorporate it into some red rice meatless tacos. This rice is a standout stand-in for taco meat!. AROMATIC & NUTTY: These honÂey-hued grains remain sepÂaÂrate when cooked with an irreÂsistible aroÂma (some say it smells like popÂcorn!). PerÂfect for adding warm colÂor, whole grains, & nutÂty flaÂvor to your favorite recipes.