Firm hold styling gel, the ultimate in holding power, is enriched with natural extracts like Vitamin B5 to help hair look thicker with added shine. This gel is superior in hold and shine and has a low pH to prevent drying of the scalp. Application Apply to towel-dried hair. Work from scalp to ends and push hair into place. Leave it alone. Features & Benefits Contains dual polymer complex which provides very high hold with a high shine. Its low pH avoids drying the hair and scalp. Carbomer allows for easier distribution through hair.