Environmentally Responsible Beauty: This super nourishing shampoo was created to keep your hair feeling silky soft, glossy and hydrated, and the best news is BOLD UNIQ strives to give you sustainable beauty choices! We're proud to be Paraben and Sulphate free, PETA-approved cruelty-free and 100% vegan. And that's not all our bottles and jars are made of Post Consumer Recycled Plastic. Committed to healthy hair and a healthy environment. Everyday Cleansing: Perfect for every day cleansing, tailored for those with dry, damaged hair, who long for extra hydration without extra weight. Our Moisture Max Shampoo is bursting with nourishing goodness whilst maintaining thorough cleansing powers for both the hair and scalp. Shampoo Specifics: A balanced but effective shampoo that gently cleanses and removes product build-up, without stripping or drying. Delivering effective hydration into dried out locks, enhancing the hairs natural oils and shine. For all hair types: The deeply nourishing complex can be used on all hair types. Our Moisture Max range benefits straight and dull hair but can also help those with wavy, curly, and coily hair textures to reduce frizz and enhance finish and shine. How does it work: The sumptuous formula mixes strand smoothing actives to cleanse and polish the hair from the inside out, shine boosting Shea Butter and Coconut Oil soak each follicle to lock in moisture and bring the hair back to its former glory.