Jeremy Thaler & Constance Potter shared a common belief in the importance of herbal supplements, worker-owned cooperatives, organic and sustainable farming and the power of community. Upon moving to Rochester, NY, they established a whole-grain bakery that also produced granola using a barrel roaster. A chance question from a friend, “You have a barrel roaster; why don’t you use it to make peanut butter?” led Jeremy to the peanut butter business.