Pinkar's brand story of up to 80 years is a success story dedicated to beauty and growing with that beauty, every step of which is full of effort. Pinkar, which was founded in Istanbul, began by offering a diverse range of products, ranging from cologne to baby powder, hair dyes to skin care products and shampoo. As of 1989, it continues to grow by stepping into the color cosmetics sector with the Pastel brand and responding to the needs of beauty-loving women from all over the world.