Elevate your hair care routine with AnnaVita Primo Prep-Shampoo, a product formulated to perfection. Our shampoo is designed to be the cornerstone of your hair care regimen, suitable for all hair types. It cleanses your hair without stripping away its natural beauty, leaving it soft, shiny, and rejuvenated. We take pride in the ingredients we use, harnessing the power of Black Tea, Macadamia, and Fruit Extracts. Black Tea promotes hair growth, nourishes, and adds a brilliant shine. Macadamia oil helps combat frizz, while also hydrating your hair and preventing split ends. Fruit Extracts strengthen your hair and provide essential antioxidant protection. What sets AnnaVita apart is our commitment to safe and ethical beauty. Our Primo Prep-Shampoo is free from sulfates, parabens, SLS, SLES, sodium chloride, DEA-TEA, and dyes. It's cruelty-free, vegan, and safe for kids, ensuring that your hair gets the care it deserves without compromise. Choose AnnaVita Primo Prep-Shampoo and experience a new level of hair care – one that respects your hair, nature, and your desire for strong, soft, and shiny locks. Make the right choice for your hair today.

Made with Care: Our Luxury Line products are cruelty-free, vegan, and kid-friendly. The AnnaVita promise is to deliver beauty in total respect of nature, ensuring your hair is not just clean but also radiant and strong. Versatile Usage: Use AnnaVita Primo Prep-Shampoo as the foundation of your hair care routine or as a daily shampoo. It's the key to maintaining hydrated, softer, and stronger hair. Sulfate-Free & Paraben-Free: We believe in healthier hair, so our shampoo avoids using sulfates and parabens. It's also free from SLS, SLES, sodium chloride, DEA-TEA, and dyes, making it a safe choice for your hair. Enriched with Natural Ingredients: Our formula features the goodness of Black Tea, Macadamia, and Fruit Extracts. Black Tea promotes hair growth, nourishment, and shine. Macadamia tames frizz, hydrates, and fights split ends. Fruit Extracts strengthen hair and provide antioxidant benefits. Gentle Hair Care: AnnaVita Primo Prep-Shampoo is your first step towards optimal hair care. Designed for all hair types, it gently cleanses without stripping, leaving your hair soft and shiny.