HOW TO USE

With our Lid Illumes being a first of it’s kind formula, here’s a few tips to get you started:

• Upon first use, swirl your fingertip in a circular motion on each eyeshadow shade. Don’t be afraid to use firm pressure. This will activate our Lid Illumes for optimal color payoff.

• For more pigment, apply directly to your eyelid using your fingertip.

• For a diffused wash of color, use our Everything Eye Brush. Be sure to use firm pressure.

• Push, swipe, swirl, layer, and have fun. Mix and match the colors, and let your creativity or simplicity SHINE!

CLEAN BEAUTY REDEFINED.

We created RÓEN to provide products that are not only clean, but high performing. We’ve been disappointed too often when purchasing what we thought would replace our favorite eye or lip product, just to find that the cleaner alternative never gave us the payoff we were hoping for… until now.

The RÓEN line promises to give you products that check all your boxes; high performing, luxe products made with clean ingredients.

Clean Beauty means products formulated with ingredients that are vegan, gluten-free, and created without any harmful ingredients such as talc or parabens. We’ve partnered with cosmetic labs to develop our first of their kind formulas that meet the European Union’s standards of cosmetic ingredients which are the strictest standards of clean beauty in the world. While the US bans only 11 harmful ingredients, the EU bans 1300, which are 1300 ingredients banned from each and every one of our formulas.