Invented by a Pediatric Dentist and Mom. As a pediatric dentist, Dr. Janelle Holden knows how important it is for children to brush their teeth regularly. As a mom, she also knows how difficult it can be to get children to brush. So, Dr. Holden created a toothpaste that children will look forward to using because it tastes delicious! She worked in collaboration with formulation experts to create Tanner’s Tasty Paste, a toothpaste that is safe, natural, effective, and enjoyable to use.Now brushing your teeth is as much fun as eating a vanilla ice cream cone! With the sweet flavor of vanilla ice cream into a healthy fluoride toothpaste without Saccharin or Sodium Lauryl Sulfate.

FLUORIDE TOOTHPASTE: This toothpaste DOES contain Fluoride. SUGAR & GLUTEN FREE: Tanner’s Toothpaste is NOT 100% natural, but it does not contain Saccharin, Sodium Lauryl Sulfate, Artificial Flavors or Colors or Dyes. Sweetened with Natural Xylitol which is found in berries, vegetables, and birch trees. NO MINT TASTE: Tanner’s Toothpaste is great for kids with sensitivity issues normally found in minty/cinnamon toothpastes. There is ZERO mint taste. DELICIOUS ORANGE FLAVOR: Our Orange Toothpaste is an incredibly mild, orange-flavored toothpaste. With no artificial colors or flavors, it takes like a real orange creamsicle!. MOM-MADE FOR KIDS: Dr. Janelle Holden, a Mom and Pediatric Dentist, knows how difficult it can be to get children to brush. So, she created a great tasting, safe, and effective toothpaste that will get kids to brush their teeth!.