#1 Kid's Natural Toothpaste Brand, (Nielsen Jan. 2021) Too old for fruity flavors. Not ready for the strong taste of mint. Make one part of the transition to adulthood a little easier with Tom's of Maine Wicked Cool! Natural Toothpaste for Kids. This fluoride toothpaste helps strengthen enamel, freshen breath and prevent cavities all with the natural taste of Mild Mint. Now, that's fresh! And when you're done using your toothpaste, you can recycle the tube! Check to be sure that your tube has the blue recycling flag on it, squeeze out as much of the toothpaste from the tube as you can, replace the cap, and place the tube in your recycling bin. At Tom's of Maine, we want to empower families to live more naturally. With more than 50 years experience combining scientific know-how, naturally derived ingredients and a bit of ingenuity, we make products that are good for you and the planet. As a Certified B Corp, we hold ourselves to the highest social and environmental standards. Plus, we're committed to supporting local communities for meaningful change, donating 10% of our profits to charities supporting health, education and the environment. We call this "doing good, for real," and it impacts everything we do.