✓ PERFORMANCE GUARANTEED - Because this beard brush doesn’t contain any type of animal hair - boar or horse, you get a guaranteed spring of bristle. Not too soft like cheaper brushes or too stiff - perfect to evenly smooth any style or length, from short to longer, more unruly beards. NO WET ANIMAL SMELL - A very common problem with Boar hair bristles is that they can smell really bad, especially when damp or wet. Using good quality synthetic bristles avoids that problem once and for all. Instead you’ll only smell the subtle woody freshness of the uniquely individual carved Beech wood handle. EXACTLY THE RIGHT SIZE - Some beard brushes are really small, which is ok if you’ve got a little bit of fluff stuck on the end of your chin, but not so good on anything longer. This brush is not only really well made, but is also perfect for any length of beard and designed to fit easily in your hand with a clever contoured handle. NO BRISTLE LOSS - The Gentleman’s Face Care Club beard brush uses synthetic bristles because they’re more consistent in length and always flex the same way. Animal hairs often shrink and vary in thickness which can lead to weakening of the brush and excessive bristle loss commonly seen in boar hair brushes. 100% VEGAN AND AGAINST ANIMAL CRUELTY - We’re not living in medieval times. Technology moves on and men want more consistently better tools. Caring for your beard is no different. This beard brush is made using synthetic bristles which makes it a far superior quality and means every brush can be guaranteed to the same high standards.