We Were Unhappy With The Way Female Care Products Were Presented To Us.

We felt that ‘feminine care’ was lacking a place to be bold and open so we launched our range of fun and fearless care down there products to add a bit of va va voom to the ‘feminine care’ aisle.

Our founder Lucy, who found herself single and back on the dating market after a very long relationship, was shocked to discover that the topic of women’s intimacy was still a taboo.

She was having none of it and set out to create a range of products women would be proud to have on-show in their bathroom, ready-to-go on their bedside table, and in their clutch on a night out.