Our story
How we got our start
After 15 years as a fashion and celebrity hair stylist, I wanted to create a new playbook for "hair wellness". It was increasingly clear to me that poor scalp health was the root of most issues, and therefore set out to create products that would nourish the scalp with the care that it deserves.
What makes our product unique
For years the industry had simply accepted the traditional process of using very high levels of heat and chemical additives to create products. That was something we completely disagreed with, which led to the development of our now globally patented and clinically tested “Cold Processed Method”.
Why we love what we do
We're motivated by the impact that our brand can have on the life of others. Every day we get to make personal connections with consumers, and the biggest reward comes from not only making them look good, but also making them feel good inside. 
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