GIOVANNI Eco Chic 50:50 Balanced Hydrating-Clarifying Shampoo infuses each strand of hair with a proprietary blend of vitamins, nutrients, and proteins in order to increase strength and vitality. This daily use shampoo is for normal to dry hair types. GIOVANNI was the first full-range, salon-inspired hair-care brand in natural product stores, and today is the #1 selling Hair Care line in the United States Natural Products Industry. But before there was a brand, there was a pioneer. Arthur Guidotti had a vision and a love for all things hair. He began developing his passion as a hairstylist in Hollywood and Beverly Hills. By the 1960s, Arthur was maturing his talents and decided to open his own salon, called On Sunset. The salon was a bustling site, on the famous Sunset Strip, and a hit with many Hollywood celebrities, including Lucille Ball. Since 1979 the GIOVANNI Rule of Balance has been our commitment to make each product as pure and as natural as possible without sacrificing exceptional product performance. GIOVANNI is committed to creating only the highest-performance formulations, wrapped in aesthetically beautiful packaging and marketed with extraordinary visuals and graphics.

LAURYL & LAURETH SULFATE FREE: GIOVANNI products do not contain harsh chemicals commonly used in regular beauty products, leaving you with strong, beautiful hair. VEGAN-FRIENDLY & CRUELTY-FREE: GIOVANNI Products use a number of organic ingredients and are Leaping Bunny Certified cruelty free. GIOVANNI Products are never tested on animals and come in sophisticated recyclable packaging. EVERYDAY PH CONTROL: With Aloe Vera, Rosemary, and other Botanical Extracts contained in its formula, GIOVANNI 50:50 Balanced Hydrating-Clarifying Shampoo adds moisture and manageability to your hair while remaining gentle enough for everyday use. COLOR SAFE DAMAGE CARE: GIOVANNI 50:50 Balanced Hydrating-Clarifying Shampoo is designed to protect over-worked, over-processed and color-treated hair while locking in color and shine. Your hair will be hydrated, moisturized and perfectly pH Balanced. MOISTURIZING CLEANSER: 50:50 Balanced Hydrating-Clarifying Shampoo infuses each strand of hair with a proprietary blend of vitamins, nutrients, and proteins to increase strength and vitality. This daily use Shampoo is for normal to dry hair types.