This shampoo for blonde hair is an expertly formulated blonde tone enhancer that gently lightens and boosts shine while cleansing. Infused with a citrus botanical blend, this formula nourishes and moisturizes to promote soft, smooth, healthy hair. Gently cleanse and lighten for bright, natural-looking blonde. This expertly formulated shampoo for blonde hair is the ultimate blonde tone enhancer, that gently lightens and boosts shine while cleansing. Infused with a citrus botanical blend this formula lightens and tones your hair while moisturizing and nourishing to promote soft, smooth, healthy hair when used with John Frieda's Go Blonder Conditioner. Use the John Frieda Go Blonder Shampoo and Conditioner and Go Blonder Lightening Spray for optimal, natural-looking lightening. Paraben Free, Phthalate Free, Silicone Free, Ammonia Free, Cruelty Free, Vegan Friendly hair lightening shampoo. John Frieda Go Blonder Shampoo enhances your blonde hair for bright, natural-looking blonde. The John Frieda Go Blonder Shampoo is safe for use on natural, color treated blonde, highlights and lowlights. Not recommended for white, platinum, or cooler blonde tones.

MADE WITH 50% RECYCLED MATERIAL - As part of the John Frieda Team’s commitment to making products that are ethically and sustainably responsible. CRUELTY FREE & VEGAN-FRIENDLY - This shampoo for blonde color-treated hair you can feel good about. SAFE FOR COLOR-TREATED HAIR - John Frieda Go Blonder Shampoo is an ultimate blonde tone enhancer for color treated and natural hair, highlights and low lights. FROM THE BLONDE EXPERTS - This salon quality shampoo is paraben free, phthalate free, ammonia free and silicone free. GO BLONDER -  Lighten and tone to maintain natural subtle tones and beautiful highlights.

GTIN: 717226224652. Best Sellers Rank: See Top 100 in Beauty & Personal Care. Age Range (Description): Adult. Scent: Citrus. Hair Type: Normal. Item Form: Liquid. Brand: John Frieda. Country of Origin: USA. : B01KZNQICA. Manufacturer: Kao USA Inc. UPC: 717226224652. Item model number: 27549. Product Dimensions: 2 x 2.95 x 8.05 inches; 8.3 Ounces. Is Discontinued By Manufacturer: No.